Lobbying & Public Affairs
Relians, over 20 years at your service
Relians offers a wide range of advisory services in public affairs and lobbying to ensure that institutional decision-makers take your positions into account in the development, change, or adoption of regulations and public decisions.
Relians offers you a full range of lobbying services
We offer three types of public affairs and lobbying advisory services, ranging from monitoring to the design of influence strategies and the implementation of interest representation actions.
Monitoring services
Identifying relevant information is crucial to supporting the positions of economic actors. We offer a detailed service with three levels of monitoring: institutional monitoring, grey information, and decision support.
For your lobbying efforts, we provide informative monitoring of all institutional texts that may impact your actions. Relians presents this selection within its context and by relevance: political, legal, technical, and strategic, enabling you to effectively carry out your influence efforts.
Relians also collects strategic information essential for the implementation of your public affairs strategies. We ensure that you have access to information as close as possible to its original source, often reserved for decision-makers only. This gives you a valuable head start over your competitors. We also cross-check data from different sources to guarantee reliable and up-to-date information.
To help you succeed in your lobbying, we provide this informational monitoring accompanied by commentary to guide you in making the right decisions. Your monitoring becomes a true strategic tool, enhanced by our analyses. We transform this information into a real added value for your efforts, making it an indispensable instrument for advancing your interests.
In this way, we build your personal alert network, a genuine public affairs alert system that allows you to act in real-time.
Strategy design
The design of the lobbying strategy is a true aid to influence that we offer you. It includes :
- Strategic Studies
- A mapping of institutional stakeholders
- The development of key arguments
- Defining the appropriate behavior
In its lobbying and public affairs mission, Relians supports you in defending your files with public authorities. We help you build strong arguments and adopt the appropriate posture. Relians provides you with well-structured arguments and alternative strategies, based on a true partnership approach. This ensures that you always maintain control over the progress of procedures and events.
For your lobbying efforts, Relians conducts a comprehensive assessment of the institutional and political issues. To help you identify the obstacles and opportunities related to your activity, we perform a full analysis of the context in which your public affairs actions are situated. This enables you to evaluate your chances of success with the Government, Parliamentary Assemblies, political movements, and opinion leaders. Relians helps you position your actions within the institutional and political landscape.
To optimize your lobbying, Relians creates a mapping of influential stakeholders. We provide you with a complete overview of key individuals you will meet throughout the decision-making process. Relians also identifies the alliances and oppositions at play, allowing you to better understand the dynamics involved. We guide you on the contacts to establish and the actors to target to maximize your impact. Relians equips you with the tools to access decision-makers and institutions crucial to defending your interests.
Influence and Interest Representation
Any influence action involves engaging in communication with public authorities. Through direct interaction with institutional stakeholders, preparation for hearings, and maintaining strong relationships with key contacts, economic actors are positioned as close as possible to public decision-makers.
As a public affairs firm, we decode the intricacies of power for you. We not only explain the rules of the game (legislative procedures, regulatory methods) but also the role and influence of decision-makers within the institutional and political landscape.
In compliance with the HATVP (High Authority for Transparency in Public Life) regulations, we provide a confidential service with targeted interlocutors, ensuring a discreet and effective relationship.
We provide you with a network of strategic contacts, essential to your lobbying efforts. Through our ability to establish high-level relationships, we help you save time and sustainably develop your network of connections.
We organize your meetings with the institutional and political world. We prepare your appointments with public decision-makers and ensure you have access to the right interlocutors. This allows you to engage effectively in your lobbying efforts with public authorities. Relians also supports you during these strategic meetings and takes the lead in approaching institutional actors within your industry sector.
The added value of Relians is its expertise in institutional processes
For over 20 years, Relians has built its public affairs and lobbying advisory services around an in-depth understanding of institutional decision-making processes. Beyond networks of public decision-makers, which are always valuable, we believe that it is the understanding of legislative and regulatory mechanisms that provides a true added value in interest representation.
Our consultants all have extensive experience with the public authorities and administrations they interact with. We operate with a deep understanding of the rules and practices specific to each institution. It is this experience, combined with sector-specific expertise, that enables us to provide our clients with strategic advice and practical solutions.
L’influence et la représentation d’intérêts
Toute action d’influence implique une entrée en communication avec les pouvoirs publics. Grâce à l’approche directe des intervenants institutionnels, à la préparation aux auditions et à la fidélisation des contacts, les acteurs économiques sont positionnés au plus près des décideurs publics.
En notre qualité de cabinet d’affaires publiques, nous décodons pour vous les arcanes du pouvoir. Nous vous expliquons non seulement les règles du jeu (procédures législatives, modalités de régulation), mais aussi le rôle et l’influence des décideurs dans le jeu institutionnel et politique.
Dans le respect des règles de la HATVP, nous vous offrons une prestation confidentielle auprès des interlocuteurs ciblés, avec l’assurance d’une relation discrète et efficace.
Nous vous apportons un réseau de contacts stratégiques, essentiel à votre action de lobbying. Grâce à notre capacité à nouer des relations de haut niveau, nous vous permettons de gagner du temps et de développer votre capital relationnel de manière durable.
Nous organisons vos rencontres avec le monde institutionnel et politique. Nous préparons vos rendez-vous avec les décideurs publics et vous garantissons l’accès aux bons interlocuteurs. Vous intervenez ainsi efficacement dans votre lobbying auprès des pouvoirs publics. Relians vous accompagne également lors de ces rencontres stratégiques et entreprend pour vous l’approche des acteurs institutionnels de votre secteur d’activité.
In law, according to Article 18-2 of the Law of October 11, 2013
As mentioned on the website of the High Authority for Transparency in Public Life (HATVP), lobbying or interest representation consists of actions aimed at “influencing public decision-making, particularly the content of a law or regulatory act, by entering into communication” with one of the public officials designated in this article. This legal framework specifies that any person or entity seeking to influence public authorities’ decisions in matters of legislation or regulation, through dialogue and interaction, falls within the scope of interest representation as soon as they engage in exchanges with public officials.
In addition, Article 1 of the Decree of May 9, 2017, provides further clarification on the nature of this communication, establishing that the initiative must come from the interest representative.
This decree also details the types of communications that are not considered lobbying, specifically excluding certain incidental interactions or those that do not have a direct impact on public decisions. It thus clarifies the boundaries of interest representation under the law.
From these provisions, it emerges that to be qualified as an interest representative or lobbyist, two conditions must be met:
The Organic Criterion: This refers to the status of the individual or entity concerned, which must operate within an institutional or private framework and have interests to promote.
The Material Criterion: This relates to the activities carried out, which must aim to actively influence public decisions.
The combination of these two criteria—status and actions—is therefore crucial in determining whether a person or organization falls under the category of interest representatives.
